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The Gamut of Marketing Investments


Dealing with discordant data

With so many different types of marketing investment — up and down the enterprise and across the entire marketing spectrum — it can be very difficult to know which ones produce a return and which ones don't.

  • Looking channel by channel doesn't help

    Even comparing programs within each individual channel only gives you half the picture, since each channel still uses its own metric.

  • We measure all programs equally using a comparable metric

    We identify the Comparable Metric

    Because we can measure every kind of marketing investment — including some traditionally regarded as impossible to measure — we can create a metric that can be used to compare programs across the entire marketing spectrum.

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