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Some of our best thinking happens behind the scenes.
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Structuring your Metrics for Cross-Campaign Comparisons

How do you compare all of your investments on a level playing field? Satnam Singh answers this and other frequently asked questions.


Meeting Wars: The CMO’s Pain

CMO meetings don’t always have to be a battle for attention (and budget). Michael Radigan shows how just a few changes can make the meeting relatively painless for everyone.


The American Idol of Marketing

Arithmetic, mathematics and statistics all compete in the American Idol of analytics. Satnam Singh reveals the winner, and just like the show, it might surprise you.


When Measurement Makes Better Execution

Calls, clicks and sales are a reliable measurement of how your campaign is doing. But Michael Radigan shows you what else is going on behind the scenes.