Remove Non-Performers

Now that your programs have been placed into the Stack Rank, programs that are performing below breakeven can be eliminated. This will immediately benefit your enterprise ROI since these non-performers no longer drag down your bottom line.

Remove Redundancies

Just because an individual campaign generates a return greater than breakeven doesn't mean it's worth keeping. That's why Enterprise Spectrum will also examine similar programs to analyze how they perform together over time and rank them within their group.

This allows us to identify redundancies and activities that give little additional boost to the ROI of the group as a whole. Eliminating these redundancies and minimal performers reduces costs even further.

Remove Overlaps

In addition to these redundancies, there may also be program overlaps, which can be removed. Typically, by bundling programs instead of executing them individually, further savings, and therefore an increase in ROI, can be realized.